Blog - whichtopic

Personalization Techniques to Boost Customer Engagement

Leave a Comment / Blog, Digital / whichtopic.com

Boost Customer Engagement with Personalization Techniques In today’s digital world, customers are no longer satisfied with one-size-fits-all experiences. They crave personalization—an experience that’s tailored to their preferences, needs, and behaviours. For businesses, this trend is more than an opportunity; it’s a necessity. Personalised marketing has proven to boost customer engagement significantly, driving higher loyalty, better […]

Personalization Techniques to Boost Customer Engagement Read More »

Sustainability and Ethical Advertising

2024 Digital Advertising Trends: What to Expect This Year

39 Comments / Blog, Digital / whichtopic.com

Introduction to 2024 Digital Advertising Trends The year 2024 marks a transformative era for digital advertising, with dynamic shifts in technology, consumer behavior, and ethical considerations. In this exploration of “2024 Digital Advertising Trends,” we delve into the evolving landscape of digital marketing, offering insights into how businesses are harnessing innovation, addressing privacy concerns, and

2024 Digital Advertising Trends: What to Expect This Year Read More »

The New Age of Mobile Advertising: Embracing Programmatic DSPs

6 Comments / Blog, Digital / whichtopic.com

In the dynamic world of media, it’s imperative for brands to stay ahead of the curve. While traditionally, giants like FB/Meta and Google have been the go-to platforms for mobile advertising, the intricate realm of performance marketing demands a diversified approach. A Demand Side Platform (DSPs) is a sophisticated digital tool that allows advertisers and

The New Age of Mobile Advertising: Embracing Programmatic DSPs Read More »

The Fundamentals of Digital Marketing

21 Comments / Blog, Digital, Topic, Way To Do It / whichtopic.com

Digital Marketing Essentials: An In-Depth Guide The worldwide digital advertising and marketing sector is anticipated to hit $786.2 billion by 2026. Presently, there are over 167,000 digital marketing job vacancies in the U.S. alone. As businesses of all types are adopting digital marketing strategies to broaden their reach, it’s the perfect opportunity for aspiring professionals

The Fundamentals of Digital Marketing Read More »

Performance Marketing for Digital Success

Leave a Comment / Blog, Digital, Way To Do It / whichtopic.com

Performance marketing is a strategy in digital marketing that pays off when specific actions are achieved, like a click, sale, or lead. This approach involves brands collaborating with agencies or publishers to create and position ads on a variety of performance marketing platforms, including social media. Know more about Evolution of Digital Marketing Here’s the

Performance Marketing for Digital Success Read More »

Evolution of Digital Marketing

2 Comments / Blog, Digital, Way To Do It / whichtopic.com

The fascinating journey of digital marketing began in the 1990s and has evolved rapidly with the advent of the internet and technological advancements. The term “Digital Marketing” was first used in the 1990s, marking the beginning of an era where information became readily accessible, but sharing it was not yet possible. A significant milestone in

Evolution of Digital Marketing Read More »